Millennials replaced Gen X as the largest buyer demographic while Apple concludes that a huge part of the pre-orders of Apple Watch series 2 came from customers who owned the original Apple watch in the first place.
Apple Watch Series 2 drew eyes in thousands towards itself right after its launch. Its popularity, cool look and brilliant features caused customers to place pre-orders as soon as possible to get their hands on the new launch. According to the details, online shoppers who places pre-orders for Apple Watch Series 2 were compositionally more filled with people who already owned the original watch. More than one-third of customers previously bought Apple’s original Watch model.
The figures prove to be very important for Apple’s sales as brand loyalty is the main factors that decides if any tech product would develop a wide consumer base or not. Millenials were the largest pre-order group over the four days of sampling making for over 39 percent of the total Apple Watch series 2. Gen X buyers group was the largest group of buyers previously when Apple Watch model was at its highest selling point. Apple Watch series 2, however, has Millennials at the position.
Elaborating pre-order statistics, Customers looking for woven nylon bands mostly preferred black colour which is usually more popular with tech products as history tells us, The penchant for black bands mirrors last year’s pre-order cycle. 69.8 percent of buyers opted for the sport band configuration, 54.2 percent of whom chose black as their preferred color. Moreover, selling price starts at $369 for 38mm aluminum version and moves up to $1,299 for the new 42mm white edition.
Mentioning just as a fact, the Series 2, quite interestingly has more male pre-order customers than it has women. There was rise in female buyers by 6 percent since the last series was launched. Women constituted 26 percent of sample sales. Previous they accounted for just 20 percent, which is a notable progress.
The launch of Apple Watch series 2 was announced magnificently at an event, there was relative changes seen in the new model including a faster dual-core processor, GPS radio, brighter display, larger battery and water resistance down to 50 meters.