With Apple Pay on the web, it’s about to get really easy to pay for things on the internet.
When PayPal was first launched in December 1998, its ‘impressive’ big feature was the ability to pay for things on the internet with just an e-mail and a password. Now when we compare, Paypal has grown to be a major name in online payment within nearly two decades since. It has processed over $86 billion in total payment volume during the last quarter alone. Similarly, websites throughout the internet are going to go through the same thing all over again. But this time, it is Apple taking the chance with its Apple Pay.
As Apple developers informed on one of Apple blog, “This year, Apple Pay is coming to the web with Safari on both macOS and iOS. Now you can experience the convenience and security of Apple Pay in your store, in your app, and on your website.”
Apple launched Touch ID and Apple Pay separately in recent years. This made it quite obvious Apple should implement the service and technology on Mac. As a matter of fact, rumors regarding MacBook pros are already flying around. A Touch ID sensor will probably be a part of it, likely in the power button built into the OLED touch panel which serves as a dynamic function key row. Moreover, Apple just launched Apple Pay on the Web with macOS Sierra. Most of their operations, as is now well known, an Apple watch or an iPhone can operate. The feature is wildly popular among users.
Apple Pay on the web is a big step, even though Touch ID is yet not available on Mac. Which will definitely lead to better things showing up in the future.
How does it work? PayPal needs merchants to implement PayPal on their sites in order to accept PayPal payments. In the same fashion, developers will have to implement Apple Pay in apps and on their websites for their customers to access it. Once the website supports it, customers will notice the ApplePay button. Your Mac will load your billing and shipping information right after you hit that button.
How to use it? Your Mac will load your billing and shipping information right after you hit that button. You can authorize the payment by double-tapping the side button on Apple Watch. Also, you can do it using Touch ID with your iPhone. It’s that simple.
The service is receiving great support from its users. Pushing the old credit card system right out of the scene. No one particularly loves inputting payment info on the Web constantly. Particularly on mobiles. Which is a major drawback of credit cards in terms of convenience and efficiency. Therefore the service notably has more potential than retail stores do.
Paypal, by all means, cannot adopt biometric authentication as it does not control the hardware. Although it owns wide popularity, it does not have any competitive alternative to withstand with Apple pay in the online payment facility. However, it will still enjoy a strong position in geographical markets where Apple has a comparatively weak presence.
Apple pay can face a rigid competition by Alphabet. Which provides Android pay on the Web in the first place. Google sensed the threat quite well. It is starting by bringing Android Pay to mobile websites, releasing APIs earlier this year for developers to implement. However, it can’t make its way from Android to the desktop. Which is a major drawback as that is where endless opportunity actually lies. It comes with various authentication methods because every Android device does not have the fingerprint sensor.
Given its enormous popularity, soon greater number of merchants and developers will opt for Apple Pay. Also, Touch ID will pave its path into Mac eventually. Paying for stuff online is going to be really easy in the future.