Apple is planning to introduce a new iTunes category called “Spoken Editions” which will provide users audio podcasts of the latest news from various renowned news sites. Not only news but stories, articles and almost any written word content from publications worldwide.
The category will transform written word into spoken word for user convenience. Recently, a number of podcasts named Spoken Editions popped up in iTunes’ podcast section. Moreover, the next format will likely be audiobooks for news. An early leak on iTunes suggests that Apple has already teamed up with several publications. Rifling through the podcasts revealed some big publications’names including TIME, Forbes, Playboy, Bustle and OZY and TechCrunch.
SpokenLayer is the source behind the new categories’ podcasts. It is a specialist in transforming text into monetizable streaming audio and podcast content. SpokenLayer works with Forbes, Huffington Post, TIME, Reuters, and more. Moreover, it’s audio recordings are widely distributed on platforms like SoundCloud and now, iTunes. However, Spoken Layer is working with individual publishers on the project and not directly with Apple.
TIME’s latest edition of “The Brief” is a Spoken Editions graphics. But, a plug notes the day’s episode is “brought to you by SpokenLayer.” “We make sure Wired sounds like Wired and any other publication sounds like those publications,” SpokenLayer CEO Will Mayo said.
How does it work? The company’s website describes a particular procedure. The SpokenLayer workflow automatically notes client text. Thereafter, it sends it out to a distributed network of voice talent. Then prepares the resulting audio for playback. This is for a variety of platforms and a number of networks. Customers can monitor engagement through tracked listening metrics. Also, with this process, they can monetize their product with advertisements and sponsorships.
When is Spoken Editions launching? No confirmed date of launch is out yet. However, iTunes will likely have the feature by early October.