Apple continues confusing the analysts and critics ever since the launch of the new iPhone 7.
If anyone chooses to read a few the articles online concerning the new iPhone 7 and other recent Apple updates, there’s a high chance they will abandon all the Apple products they are currently using as well. They are filled with negative remarks and technical questions about every other feature Apple has to offer. 2016 has been ‘unlucky’ for the legendary company, whether it be in terms of legal matters, market share or sales. Also, Apple’s revenues have been declining for the first time in 13 years.
The tech reviews have not been very peachy as well. They have cunningly pointed out each and every little flaw in detail. Not to mention how the ‘just increased the size and named it iPhone 7’ accusations filled in the reviews. These force people to sigh and accept that future for the big company is not going to be that marvellous without Steve Jobs. This is not entirely, but a little, based on a view that Apple Apple’s profit relies on manufacturing and selling off products making them vaguely better than the previous one. However, that covers a small circle of views.
What Is In Apple’s favor?
Apple is one of the major American multinational technology companies that has advertisement as its solid backbone. Meddling with consumer’s emotions and stirring them to buy a particular product is what the company primarily does which many other MNCs consider a secondary priority. This proves to be the most powerful legacy that Steve Jobs left for Apple. The company’s products launch in the market as though they own it, creating a huge buzz of excitement all over the globe. However, Samsung is catching up quick, with the market value of $161. This is way less than Apple’s $586bn even though Samsung has a wider range of products. Everything from smartphones to washing machines or air conditioners and it still stands really low when compared. Factors behind it are obvious, main of which is still the legacy Jobs left behind.
Recently, in an interview with Tim Cook, Apple’s CEO, he said, after the unfortunate death of Steve Jobs five years ago “Apple’s revenue has tripled, its workforce doubled and its global reach expanded”. To sum up his indications, Apple to this day makes more profit than other companies. These include Amazon, Facebook, and even Google. Evident guess at how the tech company does it is that it has one simple concept, which is the purpose. Tim Cook never fails to mention it in an interview. Not in an obvious manner that draws too much attention on what he is forcing in people’s minds, but in a way that convinces them of what they do at Apple.
Also, it is the company’s ‘courage’ to innovate and, to quote Fortune of March 2016 “making the best products that really help people enrich their lives in some way”. Another thing ‘purpose’ does is frees you to focus on what really does matter. People at Apple are no smarter than public. They are just much more strict and stubborn when it comes to their purpose.
“Purpose-driven companies make more money, have more engaged employees and more loyal customers, and are even better at innovation and transformational change. It seems to be easier to win the game when you care about the game.”
Huge companies such as Apple define their purpose out of the confines of what they do. They go beyond and are more driven by why they do what they do. This can be something every company has to do for its unstoppable progress. Ask yourself what your purpose is. Why is that your purpose? And without knowing you might have taken a massive step to your and the company’s progress.