Tim Cook elaborates on his vision of Al being Apple’s future and how the idea of Virtual Reality is quite hideous.
Virtual reality is gaining momentum quickly with huge companies including Google and Facebook focusing on it. It has been the topic of discussion around the field for a while now. However, it seems Apple has a very different vision about it. Amid the VR buzz, the company is aiming for growth through Artificial intelligence instead. These doubts cleared up with the company’s CEO himself stating it. Apple is not progressing quite well when we talk about Al as iOS 10 did not bring the changes everyone expected to see in Siri. It is still ‘dumb’ and not as efficient as it takes to survive the long anticipated Al war in the future. Tim Cook has high hopes for Siri as he points out in an interview with Buzzfeed.
In a recent interview with BuzzFeed, Cook explains his views on VR, which came as a surprise. With other tech companies revealing new developments in VR constantly, Apple considers it right to focus on the augmented reality. Tim cook says upcoming technology trends should foster human contact. Apple has always been creating paths with others simply following it, trying to catch up somehow. The idea of encouraging human contact through the growing technological development gives us a distant view of a new path being created.
Words are never needed when actions say it all
Although Apple kept its mouth shut tight about its future plans and strategies, its moves inclining highly towards AR were enough to tell us what it has been planning. Apple is entirely responsible for the motion-capture system in the original Microsoft Kinect, no one can ever deny this. The company has been hiring a number of expert researchers with a strong background in VR. Its frequent meetings with huge content companies including Jaunt has been a compelling evidence as well. It has been some time as records go back to 2012.
“VR has some interesting applications, but I don’t think it’s a broad-based technology like AR. ‘Augmented reality will take some time to get right, but I do think that it’s profound. We might…have a more productive conversation, if both of us have an AR experience standing here, right?” Cook tells Buzzfeed.
Apple, for now, is driven by the aim to improve its Al services, making them way better and convenient for its users. The company is widening the role Al plays in its devices now. He made it quite clear through his statements about what exactly he wants from Al while also suggesting that the concept is completely different from what people perceive.
“We want the AI to increase your battery life” and recommend music to Apple Music subscribers, he continued. He said AI could “help you remember where you parked your car.
‘We have been and continue to invest a lot in this,’
He constantly insists the company is working hard towards what it expects its future to be, but that is behind a veil. While tough rivals including Amazon and Google catch up with Apple, there is a fear this privacy inclination of the company can cause some big damage.
Choosing his words cautiously, Cook made sure he didn’t reveal too much about the work the new R&D center will be performing. He visited Japan last week and since then, speculations regarding the new research and development base have been going on around several apple blogs. Its location will be Yokohama, Japan.
The facility — the first of its kind outside the U.S. — will develop AI and other technologies. Cook described it as a center for “deep engineering” and said it will be “very different” from the R&D base Apple plans to build in China.
“I cannot tell you the specifics,” Tim Cook said. “The specific work is very different.”
We can’t jump to conclusions of our own accord with just a statement. But his hints give me a vague idea of the deep learning systems. These are a sort of neural network intelligence. These Self-learning machines are able to acquire new skills and make autonomous decisions. They are very different from the usual voice assistants like Siri. Apple is working on something different this time. You put a deep learning system inside just anything and it improves what it does over time. Responding to your needs, the local situation and contextual events. What are your guesses?