The new iPad Pro did not quite live up to the high expectations people had from it. Nevertheless, there’s always a way to get back on track all over again.
It can be said that after 7 continuous quarters of disappointing sales, apple’s second best tech product, iPad Pro, will have to face its death. Initially, the device was anticipated upon a lot as it was definitely supposed to be one that would take customers into the post-PC era. However, the that did not happen. The product outshined its toughest rivals including the popular Microsoft’s Surface tablet PCs but it does not seem to be helping Apple in increasing its declining revenue. Surely, the company would not endure through the situation of a huge loss. They will have to take some major steps regarding the issue.
With iPhone 7 not performing that well in the market, apple’s market position has dropped below Samsung and other Chinese brands in some regions as well. The new iPhone’s performance is gloomy which pushes the company to focus on its other products so as to pave a way to good profit. iPhone 7 and iPhone 7 Plus with the disappeared 3.5 mm headphone jack fail to gain the similar craze from Apple fanatics and brand loyals as previous Apple smartphones did. This, including a number of other factors, result in the not-so-good sales of the phone this quarter as well. Indeed, this has been a rough year for the tech giant.
Apple’s well-known habit
This has certainly driven Apple back to a forgotten line of products that actually started it all. Of course, that is Mac. The company is famous for its habit of tweaking a bit with the design and features and launching it as an ‘update’. We cannot say that this is untrue as there is enough evidence to prove it. One of the instances is the well known MacBook Air. the picture of Steve Jobs uncovering the MacBook air from a yellow envelope 8 years ago makes things drastically clear. Because the product looks exactly the same as it does now in 2016. How idiotic is that?
Apple’s Mac lineup hasn’t gained much momentum in last few years. Seemingly, the only mac product that’s still very popular with an up to date chipset is its recent 2016 MacBook. Also, we cannot just ignore the Mac Pro. The hardware still features the old Intel Ivy Bridge-E CPU and is not the first choice of Mac users as for now. Last updated in 2013, it has way less importance than the recent Mac releases. One of which, MacBook Pro, features an Intel Haswell CPU with an update of 2014. Secondly, the MacBook Air which seems like a big hit for the company this year.
However, there are some drawbacks to it. Although the product is worth its price, it still has the old TN display with non-Retina resolution. Not to mention the fifth generation chipset. Apple has always been overpriced, no self-respecting apple user will ever deny this. Though if you do, I am not judging. It’s rival brands, for example, Dell offers similar quality and services at a relatively lower price tag on its hardware. Though Apple symbol speaks for itself.
While the brand name is a big reason people are still buying it, the company’s marketing team is worth appreciation. The company’s marketing strategies are still the peak reason why people are still buying its products. Even when they have much better options and at a better price. Apple targetted PC users with launching the new iPad Pro models last year in November. Soon enough, they considered it right to launch another iPad Pro variant with a smaller size. This was for those who found the 12-inch a little too big for them (at least that’s what Apple planned). However, the plan never got successful. The reason was quite obvious and logical, prices were too high, which is not a new news. Alongside, the iPad Pro models ran the same iOS as its smartphones which eventually led to knowledgeable users not go for it. Here, Apple’s plan failed miserably.
Apple’s ‘brilliant’ idea of launching a soft keyboard to present an alternative to Microsoft products did not do the company any good. Nothing could replace the need for better software development and this was clear enough by now. Apple seems to have realized what exactly is the root of the issue and is holding an event limited to those who it invites. The event concerns its updated Mac lineup.
Apple is cleverly planning for the next mobile device in line to be the old and neglected laptop lineup. The iPad will gain importance and exposure quick as the reports say. There are three new models on their way. Overall, what exactly is the reason behind this failure? As Digital Trends points out, the reason is probably an upgrade cycle. If you are a tablet user, you would understand this well. There are times when you just do not feel the need to upgrade for some time. Perhaps because the upgrade is used for secondary tasks which you do not want to concentrate on for now.
Moreover, what can an iPhone not do that an iPad can? Better to just carry around the handy device than the one you’ll need a bag for. Why would one need an iPad Pro, Rs 93,000 for 256GB when you have MacBook Rs 1,00,000 for 512GB, 8GB RAM? They are both almost equally light and the latter can perform much more than the former. The future seems quite unpredictable for Apple until we know if its strategy of reviving dead lineups works out. And we hope it does because Microsoft is catching up real quick as well.